Do’s and Don’ts of Crisis Comms.

Nobody loves talking about crisis communication—but the moment you need it, you're really glad you’ve got a plan.

That’s why we put together this simple, no-fluff guide: The Do’s and Don’ts of Crisis Communication. It’s a one-page cheat sheet with the essentials for how to handle tough moments with clarity, compassion, and a little bit of structure.

It covers what actually counts as a crisis (not every disagreement needs a press release), how to get ahead of the narrative before it spreads, and how to work with your synod office and leadership team to make sure your message is clear and consistent. It also includes a few things to definitely not do—like posting too fast or trying to manage it all alone.

It’s free, it’s practical, and it’ll save you from scrambling later.

Disclaimer: This resource is for informational purposes only and does not constitute legal or professional advice. Vero Communications is not liable for any outcomes resulting from the use or misuse of this material. For legal or crisis-specific guidance, consult with a qualified professional.